Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. In this guide, we’ll help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and mobile apps.


SEO, or search engine optimization, is the process of improving the visibility – or rank – of your website in search results for a particular keyword or search query.

SEO strategy is often made up of a combination of strategies to influence your website’s ranking in search results. SEO requires a multi-faceted approach, targeting different factors to improve your website’s authority, relevance, and navigability, such as on-page optimization, content creation, social media management, link building, and much more.


SMO Tutorial provides basic and advanced concepts of SMO . Our SMO Tutorial is designed for beginners and professionals both.

This tutorial is designed to make you understand how SMO works and how you can use social media platforms to promote your business and create awareness about your brand, products and services.

Our SMO Tutorial includes all topics of SMO such as what is smo, importance facebook, how to create facebook fan page, twitter marketing, how to create a twitter account, how to post a twitter, twitter lingo, google plus marketing, key features of linkedin, what is pinterest, how to add pins, how to delete pins, pinterest analytics etc..


Social Media Marketing is the public outreach and marketing of your brand and product through social networking sites.

SMM is an efficient, cost-effective, and simple. If you are already doing Search Engine Optimization (SEO) & Search Engine Marketing (SEM), now is the time to look into Social Media Marketing (SMM).

It involves utilizing social media sites as marketing platforms. Companies open their social media pages not only as a public relations tool but also to increase brand awareness.

It can be accomplished through content, videos, discussions, polls, quizzes, etc. by communication with audiences.

When a business has set up a page on social websites with all its details and products, it wants to attract attention and traffic to it.


It is important to note few points before writing an article or post something on a website. For example, ISC (IndiaStudyChannel) is an educational niche website and one has to write and publish the article more relevant, or study material or education topic or close to educational matter or associated keywords instead of general stuff for effective response from the search engine.


Common reasons people search include looking for a “how to” guide or video, validating a fact, looking for the location or name of something, wanting to learn about a topic, trying to find the best price on a product or service or even looking for in-depth reviews about a business, products or services.


Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.