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This video consists of a 5-step tutorial that’ll help you as a marketer do an effective competitor analysis. Digital marketing has changed everything. Years ago, it was impossible knowing a competitor’s marketing strategy without having insider information. Today, it’s a very different story. With competitive analysis tools like Ahrefs, SEMRush, SimilarWeb, among others, you can learn anything and everything about your competitors (without their knowledge). From the keywords they’re targeting, to the way they’re building links, there’s nothing you can’t learn from a few clicks of a mouse. And that’s exactly what you’ll learn today, step-by-step, click-by-click. In this video, you’ll learn: My proven 5-step process for conducting an in-depth competitor analysis (I’ll show you how to do it from start to finish, using a SaaS as an example). The #1 way to discover untapped competitor keywords (watch over my shoulder as I show you how to outrank your competitors—without them knowing). A simple, yet little-known way to discover hidden keyword opportunities (hint: it involves paid traffic). How to reverse-engineer a competitor’s entire remarketing strategy, step-by-step. (Even if you’re not doing remarketing, there’s enormous value here.)

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