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SEO stands for Search engine optimization and includes efforts for ranking websites into search engine result pages on certain keywords.

The practice of increasing the volume and quality of traffic to your website through organic search engine results is known as search engine optimization or SEO.

Increasing organic traffic, or the number of individuals who visit your website directly from a search engine results page is the primary goal of SEO for businesses (SERP).

How to work Search Engine?

Understanding how search engines work can help you understand SEO for business. Before your website’s pages can be found in search results, they must have been properly crawled and indexed.

Crawlers also referred to as spiders, are specific to each search engine and are used to scan the internet for new web pages. After that, the search engine adds the pages it finds to its index, a list of all the pages.

search engines work for three types

  1. Crawling – Search engines use the discovery process known as crawling to send out a group of robots, also referred to as crawlers or spiders, to look for new and updated content. A webpage, an image, a video, a PDF, etc., are all examples of content that can be used.
  2. Indexing – In order to respond to user queries very quickly, search engines index content before a search. Search engines would have to spend a lot of time crawling through each page in search of keywords and themes.
  3. Ranking – The rating of a website in SEO refers to its position on the search engine results page. A website may or may not rank higher on the SERP, depending on the caliber of the links pointing to it or the content’s relevance to the search term.

Why Search Engine is important?

SEO in Digital marketing

The top 5 results receive most of the traffic from search engines. With SEO, you may make your website one of the top results for your desired keywords and attract visitors.

Rankings and Publicity

Users are more likely to select one of the top five options displayed by the search engine while conducting an online search for a service or good. Higher search engine rankings and increased online visibility thanks to SEO increase the likelihood that visitors will click through to your site and make a purchase.

Web usage

Simply put, missing sales opportunities occur when potential clients can’t find your website. Your organic search engine traffic will improve thanks to SEO, which will result in more daily visitors to your page. This immediately corresponds to an increase in sales because you are more likely to sell to relevant people who visit your website.


The higher you rank on search engines like Google and Bing, the better your SEO score is. All brands want to rank higher on Google because it increases their visibility, but a side benefit is a trust you build with potential customers. Having a higher rank for the terms a user is searching for can, in turn, confirm your product or service as trustworthy in the user’s view because users prefer to rely on the recommendations that a search engine offers.

user experience

A properly optimized website makes it apparent what is being offered, how to get it, and any questions that may be related to it. Search engines like Google and Bing can quickly gather the data they require to pass on to users by designing the site with the user’s experience in mind. If a visitor has trouble navigating your website
Search engines probably do as well.


Without a question, SEO is important for the development of your brand. As we previously stated, the more organic (also known as unpaid) web traffic your site receives, the higher you rank on a search engine for a variety of high-volume keywords. That’s all there is to it.

An optimized website has a higher chance of attracting more visitors and generating more revenue. Once they’ve found your website through a search engine, people are also more likely to share your brand on other social networks like Facebook or Instagram

What Are the Main Elements of Search Engine Optimization?