Hello Folks! Welcome to Our Blog.

What Is Blog SEO?

Blog SEO is the practice of optimizing a blog’s content, site architecture and HTML code for search engines. Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed and internal linking.

Why Is Blog SEO Important?

Search engines are a super important traffic source for blogs.

In fact, a recent survey of over 1000 bloggers found that SEO was their 3rd most important source of traffic (just behind email marketing).

How are bloggers driving traffic to their posts

Our own blog is living proof of the power of SEO. Sure, we get a fair amount of traffic from Twitter, LinkedIn, email and direct traffic. And added together, these sources make up the majority of our monthly traffic.

But Google sends us over 396,000 visitors per month.

Backlinko monthly organic traffic – July 2021

Without blog SEO, our site’s growth would have been much slower.

And if you want to learn how to optimize your blog for SEO, check out these tested SEO tips.

Best Practices

Find One Main Keyword For Each Post

Every blog post that you publish should be optimized around one keyword.

If you optimize your post around lots of different keywords, Google and other search engines get confused. They don’t know what your content is actually about.

Multiple keywords will confuse search engines

But when you focus on a single keyword, Google can easily understand that your post is about that one topic.

Optimize posts around a single keyword

So your first step is to find one main keyword for your post.

If your blog is new, I recommend focusing on long tail keywords at first. That’s because long tail terms aren’t super competitive.

Long tail keywords

To find long tail keywords, type a term into Google search…

Term in Google Search

…and check out the keywords that Google suggests underneath the search bar.

Google search suggestions based on term

You can also use a nice little free tool called Answer The Public.

This tool generates a list of question-based keywords that you can optimize your post around.

Answer The Public – Paleo questions

(Besides keyword research, this tool is great for coming up with content topic ideas.)

Optimize Your Blog Post

Now that you’ve found a long tail keyword, you want to optimize your post around that term.

There’s no need to stuff your keyword a million times on your page. That’s called “keyword stuffing”. Keyword stuffing used to work back in the day. But it can do more harm and good today.

Instead, you want to include your keyword in a few key places on your page.

Title and Title Tag

Most CMSs (like WordPress) have a title field at the top of the post.

WordPress – New post title

And you want to include your keyword in your blog post title and your page’s title tag.

Include your keyword in your blog post

For example, on this page from our site, we include our target keyword “SEO keywords” in the post title:

Target keyword in post title

And we use that same exact keyword in our title tag:

"SEO keywords" keyword in title tag

When it comes to blog SEO, your title tag is the most important of the two.

That’s because Google puts extra weight on terms that show up in your page’s title tag.

Google puts more weight on terms in title tags

Certain WordPress themes and plugins automatically make your post your title tag. But others don’t. So you want to double-check your page’s HTML to make sure that your keyword ends up in your title.

Your keyword should appear in the HTML title

Intro and Conclusion Sections

You also want to mention your keyword in your blog post intro and conclusion.

In my experience, placing your keyword in these two key areas helps a little bit with on-page SEO.

For example, I published a guide called Copywriting: The Definitive Guide.

Backlinko – Copywriting Guide

As you can see, I added my main keyword (“copywriting”) in my intro…

Copywriting guide – Keyword in intro

…and conclusion.

Copywriting guide – Keyword in conclusion

H1, H2 and H3 Subheadings

Use your keyword in an H1, H2 or H3 subheading.

Most WordPress themes automatically make your post title an H1.

WordPress makes your post title an H1

But, like your title tag, you need to check out your page’s HTML to be sure.

Besides an H1, add at least one subheading to your post that contains a keyword.

For example, I added my keyword in this H2 subheading:

Keyword in H2 subheading

These tips are the most important SEO best practices to keep in mind as you optimize your blog content.

But they only scratch the surface. When it comes to on-page SEO, you can also optimize your page’s alt text, sitespeed, responsive design, mobile optimization, and more.

And if you want to fully optimize each and every post, I recommend watching this video.


Setup SEO Plugins

Wix. Squarespace. Shopify. WordPress.

They all claim to be “SEO friendly” out of the box.

But no matter how SEO-friendly each one is, they usually need a little bit of help in the form of an SEO plugin or extension.

Yoast SEO is by far the most popular SEO plugin for WordPress. But there’s also All In One SEO and RankMath.