Digital marketing is called online marketing. it is a continuous process of promoting the product and service digitally to the target audience with the help of different tools and techniques, promoting the business goals.
TYPE OF DIGITAL MARKETING
SEO (search engine optimization)
SEM(search engine marketing)
SMM(social media marketing)
SMO (social media optimization)
Difference between Digital Marketing and Traditional Marketing
Digital marketing uses digital media, such as social media or websites and traditional marketing uses traditional media like newspapers, magazines, and radio, television, templates.
Digital marketing is easy to measure with the help of analytics tools and traditional marketing is difficult to measure.
Digital marketing focuses on marketing through digital platforms and traditional marketing focuses on marketing through old platforms.
Digital marketing is generally cost efficient and can be done on digital platforms for little or no money and traditional marketing can sometimes be costly because it includes marketing on platforms like newspapers, radio, television and etc.
What is SEO?
Search engine optimization includes efforts the ranking website into a search engine result pages on certain keywords.
main work of search engine top rank on SERP.
Why is Search engine optimization important?
Organic search is most often the primary source of website traffic.
SEO builds trust and Credibility.
SEO is Relatively cheap.
If you’re not on page 1 you’re not winning the click.
SEARCH ENGINE — google, yahoo, Bing
How do work search engines?
Crawling– google bot, spider visit our website and check any updates. example- image, description, tittle
Indexing– store information and orgnize
Ranking – google ranking factor + algorithm
TYPE OF SEO
On page SEO
On-page SEO- On-page SEO consists of all the elements of SEO you can control best. Example- mega tag, mega title, page title, description.